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I found this item at a local ShopRite supermarket.  It's was sold under the Kraft label. I think it is new this year. I went back to buy more but they were out of stock.  The store manager informed me that it was a promotional item and will not be restocked.  I've searched different ShopRite locations and other chain stores with no luck.

The container is made of a composite cardboard/foil material and the inner lid is a foil peel-back. The graphics show children with Mr. Peanut on ice skates and building a Mr. Peanut snowman.